टूर ऑपरेटरों का मार्किट मिक्स हेतु 4 P सिद्धांत का परिपालन

4 P Principles for Tour Operators in Developing Market Mix
                         टूर ऑपरेटरों का  मार्किट मिक्स हेतु 4 P सिद्धांत का परिपालन 

         ( Hospitality and Tourism  Marketing Management for Garhwal, Kumaon and Hardwar series--113 )   
                                  उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन-भाग 113   

                                                              लेखक ::: भीष्म कुकरेती  (विपणन व विक्रीप्रबंधन विशेषज्ञ )

   किसी भी विपणन ने चार पी ( 4 P ) का  मिश्रण आवश्यक है।  वे चार पी ( 4 P )  हैं -

१- प्रोडक्ट, Product  या उत्पाद /वस्तु 

२-प्रमोसन Publicity  या प्रचार -प्रसार 

३-प्राइस Price या ग्राहक हेतु कीमत 

४ -प्लेसमेंट Placement अथवा वितरण 

मार्केटिंग में पोजिसनिंग का बड़ा महत्व होता है और उपरोक्त चार कारकों की सहायता से टूर ऑपरेटर अपनी पोजिसनिंग (ग्राहक के मन  छवि रचना ) करता है।       

Copyright @ Bhishma Kukreti  23/11//2014  

Contact ID bckukreti@gmail.com

Tourism and Hospitality Marketing Management for Garhwal, Kumaon and Hardwar series to be continued ...

उत्तराखंड में पर्यटन व आतिथ्य विपणन प्रबंधन श्रृंखला जारी …

                                    References

1 -भीष्म कुकरेती, 2006  -2007  , उत्तरांचल में  पर्यटन विपणन परिकल्पना , शैलवाणी (150  अंकोंमें ) , कोटद्वार , गढ़वाल

4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and  Hospitality Industry Development  in Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Haridwar Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix inMarketing of Travel, Tourism and Hospitality Industry Development in Pauri Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Dehradun Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Uttarkashi Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Tehri Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix inMarketing of Travel, Tourism and Hospitality Industry Development  in Rudraprayag Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Chamoli Garhwal, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Udham Singh Nagar Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix inMarketing of Travel, Tourism and Hospitality Industry Development  in Nainital Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Almora Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Champawat Kumaon, Uttarakhand;4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development  in Bageshwar Kumaon, Uttarakhand; 4 P Principles for Tour Operators in Developing Market Mix in Marketing of Travel, Tourism and Hospitality Industry Development in Pithoragarh Kumaon, Uttarakhand;