Ghatotkachh son of Bhima and Irwan son of Arjun were Garhwali, Uttarakhand

Uttarakhand Branding-7

                 Ghatotkachh son of Bhima and Irwan son of Arjun were Garhwali, Uttarakhand

Notes on India branding in Historical perspective, Himalaya branding in Historical perspective Uttarakhand Branding in Historical perspective, Kumaun Branding in historical perspective, Garhwal Branding in historical perspective (Place Branding in historical perspective) to be continued….

                                                    Bhishma Kukreti

                 In the Mahabharata Era, Garhwal had importance with the King, Prince, princesses and administrative heads of Hastinapur or Bharat nation with Garhwal, Uttarakhand.

                                     Son of Arjun   Irwan’s Mother was Garhwali

                     It is a common knowledge that in Mahbharata era,  Pandavas had a common wife Draupadi too . There was ruling that when Draupadi is with a Pandava brother other Pandava will not enter into room.  If anybody breaks the rule he had to go out for twelve years as repent. Once Arjun broke the rule and as repent remedy Arjun had to leave Indraprashth and pass the living in forest.

                 Arjun reached Gangadwar (Haridwar area). There Arjun met Ulipi a princessesof Nagraj Kauravya. Ulipi fell in love with Arjun. Both married there through Gandharva ways of marriage. They had ason Irwan. Irwan fought Kurukshetra battle and as killed for protecting Pandavas.

(Adiparv, Mahabharat, 123)

                                                        Winning Uttarakhand by Arjun

   Yudhisthar organized a Rajsuya Yagya(A battle Yagyaa for winning territories) . Arjun won the territory of uttarakhnad.

पूर्व कुलुन्द् विषये बशे चक्रे महीपतीन्

धन्न्जयो महाबाहुर्नातितीव्रेण कर्मण :

महाभारत, आदिपर्व 26, -३-

आनार्तान कलूटानश्च कुलिन्दाश्च विजित्य स:

सुमंडल च विजित कृत्वान श सैनिकम

महभारत . आदिपर्व २६, ४

 The kings of Uttarakhand region used to pay taxes to Indraprashth led by Yudhishthar

  Kulind, Kalsi, Anaarta were territories of Garhwal, Uttarakhand  

   This is one example of link of Uttarakhand brand with history and historical importance of place brand.

Copyright@ Bhishma Kukreti

Notes on India branding in Historical perspective, Himalaya branding in Historical perspective Uttarakhand Branding in Historical perspective, Kumaun Branding in historical perspective, Garhwal Branding in historical perspective (Place Branding in historical perspective) to be continued…